Pay is no longer what matters most
Graduates in finance agree about the thing that matters most in their search for a new job. And it is something that previously did not even make the top 10, says managing director behind the survey.

Coronavirus pandemic was an eye-opener
He explains that a development has taken place, especially after the coronavirus pandemic, which has moved work-life balance and flexible working conditions up the list.
“People have truly discovered the worth of flexibility, including what it means to work from home. The coronavirus pandemic gave them some freedoms, and they are not giving them back,” says Jesper Dansholm.
He notes that Universum's survey also shows that not just those established in the labour market consider softer values to be highly important. The same is true for students.
“The landscape has changed. It is no longer so much about handling specific tasks or taking part in an exciting project at Danske Bank or Jyske Bank. This means a lot less today than the culture and flexibility offered and the kind of people you’ll be working with,” continues Jesper Dansholm.
Young people want time for their private life
This is something Finansforbundet has noticed too. When Charlotte Lindgren, Senior Career Consultant, speaks with members, they often tell her that a good balance between work and private life is of great importance to them.
“But it may be difficult to achieve when times are busy,” she says.
Charlotte Lindgren has also noted a trend, especially among younger members, of choosing or rejecting jobs for the sake of having flexible working hours that will allow time for your private life and community with others.
“It means a lot to them, and they prioritise jobs that consider it,” she explains.