President pleased with high score in new survey: "We are making a difference"

4. Dec 2023

3 min

Finansforbundet’s members are satisfied with the help they receive when they need it.

When members of Finansforbundet need a sounding board, advice or help dealing with their job situation, they are very satisfied with the help offered by their union.

That is the conclusion of a new member satisfaction survey carried out by Ennova, an organisation specialised in studying member experience.

Finansforbundet scores 84 out of 100 on Ennova's index of member satisfaction with advice. When members were asked whether they would recommend Finansforbundet to colleagues or others, Finansforbundet scored 86 out of 100.

Thus, 9 out of 10 members responded with a 7 or more on a scale of 1-10 when asked to which degree they would recommend others to become a member.

"No matter how you look at it, Finansforbundet has extremely loyal members who are pleased with their union and would recommend it to friends and colleagues," says Chief Revenue Officer at Ennova, Anders Hansen.

Among the best in the business

He emphasises how Finansforbundet is also significantly better than Ennova's benchmark, which is based on responses from 31 different unions.

"In fact, on a number of parameters, Finansforbundet achieves scores high enough to be among the top five of the industry. It's something to be extremely proud of," Anders Hansen explains.

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"Our community helps us make a difference, and we’ll continue to develop that."

- Dorrit Brandt, President of Finansforbundet

And President Dorrit Brandt is both proud and satisfied as she flips through Ennova's survey. Among other things, it pleases her to see the members' willingness to invite others to join the community.

"Ultimately, it's about our legitimacy and being able to continue to negotiate collective agreements and safeguard the interests of our members. "Our community helps us make a difference, and we’ll continue to develop that," Dorrit Brandt says.

Details of the survey

In August 2023, Ennova invited 12,000 members, via email, to participate in the survey
18% completed the online questionnaire; this means the survey is based on 2,187 responses
Members had to answer on a scale from 1 to 10
Subsequently, the result was converted to an index score between 0 and 100 to make it easier to see differences in performance levels across questions
Ennova's benchmark is based on responses from 31 different unions

Supporting members

She is also pleased that members believe and appreciate that they get the help and advice they need.

"As we’re in a sector which is developing at a tremendous pace, this is an absolute core task for our entire organisation. We focus on supporting our members with everything from specific legal issues to consultation on career and work life both locally at the individual workplace and from our central advisory functions," explains Dorrit Brandt.

Even closer to members

Finansforbundet has achieved membership growth over the past 7 years and has approximately 57,000 members. That is the highest number of members in the 15 years for which comparable membership statistics are available.

Dorrit Brandt emphasises the importance of ensuring that Finansforbundet remains a relevant trade union for employees in the financial sector, also in the future.

"As an organisation, we need to demonstrate that we make a difference and that our offer is attractive because we are fully aware that nobody automatically joins a union anymore. We’ll also make an effort to become even closer to our members, because it’s crucial that this relationship is characterised by trust and satisfaction," Dorrit Brandt points out.