The Masterclass in Behavioural Insights & Nudging

Reach New Heights with Your Organisation through Sustainable Behavioural Changes.

Are you facing challenges where human behaviour is hindering the desired results? Then this masterclass is for you! Join our masterclass and learn how to create lasting behavioural changes in your organisation.

Take away's:

• You will gain the latest knowledge on behavioural insights and nudging.
• You will learn how to identify and analyse behavioural problems.
• You will receive practical tools to develop and test behavioural concepts.
• You will gain hands-on experience using behavioural insights to solve real-world challenges.
• You will acquire new knowledge and inspiration to view your issues from a behavioural perspective.

About the masterclass
On this masterclass, you will receive an in-depth introduction to behavioural insights and nudging. You will work with practical exercises and real-life examples, providing you with concrete tools to effectively apply behavioural insights in your organisation. Throughout the course, you will gain an understanding of the theoretical frameworks behind nudging and learn how to use practical tools across different contexts. The masterclass is carefully designed for those who wish to create sustainable behavioural changes – without relying on carrot-and-stick approaches. You can look forward to three intensive and inspiring days with new knowledge that not only challenges your assumptions about behaviour but also provides insights into how to create positive changes in your own field.

Program for all three days
08.30-09.00: Check-in with light breakfast
09.00-10.00: Welcome
10.00-12.30: Teaching session (with a morning break)
12.30-13.30: Lunch
13.30-15.00: Teaching with exercises
15.00-15.15: Afternoon snacks
15.15-16.45: Teaching with case studies
16.45-17.00: Day wrap-up

Every day starts with check-in at 08.30-09.00, and teaching runs from 09.00-17.00. There will be multiple short breaks throughout the course days. Lunch is served around 12.30 on all three course days. On the final day, course diplomas will be handed out, and we will celebrate the end of the course with a Q&A over a glass of wine or soft drink..

About iNudgeyou
iNudgeyou is an independent research centre that has been pushing boundaries and creating value since 2010. We are recognised as one of the world’s leading centres for applied behavioural research, with a portfolio of national and international projects that create measurable behavioural changes.

Pelle Guldborg Hansen, Ph.D., is a leading Behavioural Scientist and CE of iNudgeyou. He developed The BASIC Framework, used globally, and will guide you through the programme to help create behavioural changes.
Caroline D. Gundersen is the Managing Director of iNudgeyou, with over 7 years of experience in applying behavioural insights. She specialises in making complex theories accessible and leads strategic projects to ensure evidence-based, lasting behavioural changes.
Jesper Elbæk Jensen, a Behavioural Analyst at iNudgeyou, has expertise in experimental design and data analysis. He develops and tests behavioural interventions, ensuring precise, measurable results through well-documented methods.

Payment
The invoice will be sent approximately 30 days before the event. If you wish for it to be issued to your employer, please inform us either during registration or by sending an email to the address below.
If you attempted to pay during registration and it was unsuccessful, you are still registered, and an invoice will be sent to you as described above.

Cancellation
You can cancel for free up to 30 days before the event. After this point, the participation fee will not be refunded, and any issued invoice will still be due.

Other Info
Please note that the names and email addresses of all participants for this event may be shared with the instructor and course provider for event organization purposes. We do not share your information with other course participants.oplysninger med de øvrige kursusdeltagere.