Product Strategy & Product Vision - Why They Matter?

In this live webinar, you will gain a practical and concrete understanding of how product vision and product strategy work together to create direction, focus, and alignment in product development. We will explore how these concepts connect to goals, OKRs, and everyday product decisions – and why this connection is essential for building successful products.

We often use terms like product vision, product strategy, goals, and OKRs. But how do these concepts actually connect? When are they useful, and why is it important to understand how they fit together.

A clear understanding of product vision and product strategy is essential for creating direction, focus, and alignment in product development. Without a clear vision and strategy, teams risk working hard without moving in the right direction.

After the session, you will be able to:

• Clearly distinguish between product vision and product strategy - and how do they relate?
• Understand how vision and strategy support each other
• Connect vision and strategy to goals, OKRs, and prioritisation
• Understand how vision and strategy connect to goals, OKRs, and other product management artefacts

We will explain the key concepts of Product Vision and Product Strategy, and their role in product development.

We will look at how these elements work together to create direction for you, your team and stakeholders, and why these artefacts are so critical for creating focus, prioritisation, and alignment across the organisation.

You will gain inspiration for practical first steps toward working more systematically with vision and strategy.

Practical information
The webinar will be conducted via Microsoft Teams Live Event, therefore, participation will be anonymous.

Prerequisites
No prior experience is required to participate.

Target audience
This webinar is designed for anyone involved in product development or product leadership. You may work as a:

• Product Manager
• Product Owner
• Product Leaders
• Business Developer

Instructor
Kresten Banke has more than 15 years of experience in digital product development. He holds an MSc in IT (Information Science) and began his professional career at Danske Bank. He later worked at eBay within Product Management. Over the past seven years, Kresten has advised Danish and international companies in Product Management — including the use of OKRs, strategy development, and the setup of cross-functional product development teams — and delivers several of Syndicate’s training programs.

Additional Information 
Please note that the names and email addresses of all participants registered for this event may be shared with the instructor and course provider for the purpose of administering the event. We do not share your information with the other course participants. 

Your name, email address, image, and video may be visible to the other participants during the event. You may object at any time to the disclosure of your personal data or its visibility to other participants. You can do so by sending an email to clu-gdpr@finansforbundet.dk stating the name of the event, after which you will be deregistered.