OKRs – Turning Product Goals into Results

OKRs (Objectives & Key Results) – are a powerful tool for creating focus and direction – when used correctly. In this online course, you will learn how to translate strategy and product vision into concrete goals that teams can actually work with. 

You will receive a practical introduction to the OKR method, real‑world best practices, and insight into the common pitfalls that prevent OKRs from working effectively in everyday practice. We look at how OKRs scale and cascade throughout organizational layers, and how they translate product vision and strategy into concrete action.

After the course, you will be able to:

• Understand what OKRs are and why they work well
• Define effective OKRs
• Understand how OKRs can be used to operationalize product vision and strategy
• Know how OKRs can create shared direction for your team/organization

The course provides you with all the foundational knowledge you need to start working with OKRs. You will learn how to set product goals, and we review examples that cover both pitfalls and best practices in designing and applying OKRs.

In addition, we focus on how product success can be measured, and you will be introduced to different product metrics. We work with how to distinguish between input, output, and outcome metrics, and what to measure during product development to ensure you are on the right path toward your goals.

Last but not least, we explore how OKRs can be used as a strategic tool to create focus and shared direction across the organization.

Agenda
Welcome and introduction
Why OKRs?
The “anatomy” of OKRs
How to write Objectives
How to write Key Results
How to work with OKRs in teams
Implementing OKRs across the organization
Wrap-up + closing

The course is conducted online and consists of a combination of introductions to methods/theory and practical exercises. The session will be delivered as a Microsoft Teams meeting, and Miro will also be used for exercises and collaboration. Participants are expected to take an active part during the session, which requires joining with camera and microphone enabled.

Format: Half-day course
Platform: Microsoft Teams, Live Event
Exercise tool: Miro. You will receive a link to the workspace in the meeting.
Participation: Active (camera and microphone required)

Prerequisites
No prior experience is required to participate.

Target audience
This course is for anyone who wants to work with OKRs and goal setting. You may work as a:

• Head of Department
• Product Manager
• Product Owner
• Business Developer
• Lead Developer
• Scrum Master
• Agile Coach

Om underviser 
Kresten Banke has more than 15 years of experience in digital product development. He holds an MSc in IT (Information Science) and began his professional career at Danske Bank. He later worked at eBay within Product Management. Over the past seven years, Kresten has advised Danish and international companies in Product Management — including the use of OKRs, strategy development, and the setup of cross-functional product development teams — and delivers several of Syndicate’s training programs.

Cancellation 
You can cancel free of charge up to up to 30 days before start. After this, the participation fee will not be refunded, and any invoice will be due.

Other info
The invoice will be sent approx.. 14 days before start. If you want this invoice issued to your employer, please inform us of this either by registering or by sending an email to the email address below.

If you tried to pay when registering and failed, you are still registered and will instead be sent an invoice, as described above.

Additional Information 
Please note that the names and email addresses of all participants registered for this event may be shared with the instructor and course provider for the purpose of administering the event. We do not share your information with the other course participants. 

Your name, email address, image, and video may be visible to the other participants during the event. You may object at any time to the disclosure of your personal data or its visibility to other participants. You can do so by sending an email to clu-gdpr@finansforbundet.dk stating the name of the event, after which you will be deregistered.